Intro to Marcode

affiliate marketing is a powerful, profitable channel for growing businesses but it's also plagued by fraud, with estimates suggesting up to $3 billion is stolen from brands every year marcode makes it simple to find, stop, and prevent affiliate fraud, so you can harness the power of affiliate marketing without worry what marcode does marcode monitors paid search ads and browser extensions 24/7 to catch affiliates stealing your traffic, inflating your commissions, hurting your margins, and driving up your marketing costs the two main types of fraud we stop 1\ paid search fraud affiliate hijacking (stealing your paid traffic) brand bidding (unauthorised use of your trademark) fake voucher sites posing as legitimate partners non compliant affiliates breaking programme rules 2\ browser extension fraud unauthorised commission generation through cookie dropping leaked discount codes distributed without permission last click attribution manipulation how we're different marcode has three key advantages over any other brand protection tool 1\ we always spot the fraud we use super high frequency searching for paid search monitoring, checking far more often than competitors, and we're the only platform that monitors browser extensions fraudsters can't hide by bidding during off hours or using extensions to stay invisible 2\ we always uncover the details when we spot bad actors, we can identify who they are fraudsters go to extraordinary lengths to hide their affiliate ids through cloaking and fake websites still, marcode has repeatedly proven to be the only platform that consistently uncovers these details 3\ we make fighting fraud simple we're on a mission to save you time through ai, automation, and smart integrations, we handle the heavy lifting so you can focus on action built in communication templates and playbooks ai agents that help with detection and responses direct integrations with affiliate networks for one click warnings and bans automated reporting to google and bing we are a modern platform, designed for usability who uses marcode affiliate & partnerships managers you manage affiliate programmes and must keep them clean while maintaining strong partner relationships marcode helps you enforce your terms and conditions, ensure commission goes to the right partners, and confidently onboard new affiliates, knowing you can trust them you use marcode to monitor compliance, catch bad actors early, and protect your programme's reputation no risk of the programme being shut down paid search & ppc managers you're frustrated by affiliates inflating your brand costs and stealing your traffic marcode helps you identify these bad actors, coordinate with your affiliate team to remove them, and automatically report trademark infringements to google and bing marcode also helps you understand what trade partners, and competitors are doing in your brand search space you use marcode to reclaim budget, reduce cpcs, and gain insights into competitive strategies performance & e commerce marketing managers you oversee multiple marketing channels and need to ensure the affiliate channel isn't claiming credit for revenue that belongs elsewhere marcode helps you allocate budgets correctly and drive the highest incremental growth with the best possible roi you use marcode to get cross channel visibility, accurate attribution, and stakeholder reporting cyber security teams while these guides focus on affiliate fraud, cybercriminals use the same tactics to steal money or data from your customers marcode instantly alerts security teams when fraudsters attempt this through paid search impersonation you use marcode to detect brand impersonation and phishing attempts in real time real results "within one month of using marcode, we identified $1m in fraudulent commissions and completely cleaned up our client's affiliate programme the roi was immediate " what's next? you'll find comprehensive guidance on how to tackle fraud, and make life easier using marcode we suggest starting with the content around the type of fraud you are facing, and then reading our docid\ nnvzhun b5wivmimobxx2 section this will give you all the information needed to create a comprehensive, highly automated process to tackling fraud