Intro to Marcode
Setting Up Email Alerts
email alerts help you stay on top of affiliate fraud without constantly checking reports get notified immediately when new threats appear, or receive regular summaries of all activity where you can set alerts alerts are available for all major fraud types hijacking advertisers infringing advertisers (brand bidding) coupon and discount advertisers css advertisers creating an alert from any report, click the bell icon to create an alert you'll see two alert types 1\ new advertiser alerts get notified the moment a new advertiser appears in this report best for immediate threats like hijackers or brand bidders example alert the alert shows the new advertiser's name keywords they're targeting number of ads detected direct link to view full details recommended settings notification schedule daily advertiser reappearance 7 days (for hijackers), 30 90 days (for others) send notifications for new advertisers only 2\ summary reports get a regular overview of all activity in this report best for weekly reviews, tracking trends, monitoring ongoing issues example alert the summary includes count of new advertisers since last report total advertisers seen list of new advertisers with their violations activity trend chart (by day) most targeted keywords recommended settings notification schedule weekly (or monthly for less urgent reports) send notifications for all advertisers customising alert settings when creating an alert, you can configure notification schedule daily (recommended for hijacking) weekly (recommended for brand bidding and vouchers) advertiser reappearance window this determines when marcode considers an advertiser "new" again after they disappear 7 days use for high risk violations (hijacking) 30 days use for brand bidding example an advertiser appears on monday, then stops with a 30 day window, they won't trigger another "new advertiser" alert unless they return after 30 days who gets notified new advertisers only (cleaner inbox) all advertisers in the report (comprehensive overview) using filters with alerts alerts respect any filters you've applied to the report example uses create an alert for a specific advertiser you're monitoring filter by country and get alerts only for certain markets track specific keywords with targeted alerts to do this apply your filters to the report click the bell icon the alert will only include results matching your filters alert best practices for hijackers use new advertiser alerts set to daily use 7 day reappearance window act fast when you receive them for brand bidding use new advertiser alerts set to daily or weekly use 30 day reappearance window review and enforce consistently for voucher sites use summary reports set to weekly or monthly use 90 day reappearance window monitor trends rather than reacting to each one for general monitoring use summary reports set to weekly all advertisers included good for team updates and trend spotting managing your alerts to edit an existing alert click on the settings icon in the bottom left of your screen click on the gear icon to edit settings click on notifications in the left hand menu to disable an alert click on the bin icon what happens next once set up, alerts arrive automatically at your chosen schedule each alert includes clear summary of new threats direct links back to the full report context about keywords and volume visual trends (in summary reports) you can act directly from the alert email, or use it as a prompt to review the full report and take action in marcode