Stopping Brand Bidders

brand bidding, or the practice of a third party bidding on your brand name or variations of your brand name in ads, can cover a multitude of different scenarios, ranging from legimitate to outright fraud affiliate brand bidding affiliates bid on your brand, against programme terms, to convert users who are already likely to buy we bucket these into two categories docid\ nadf7ykqdtlnu0zzg gzi content site bidders trademark infringements competitors or other third parties may use your trademark in an unauthorised way to gain an advantage these can be stopped by docid\ kbithn55agcgvcibvogkf , customer scams brand bidding is often conducted by bad actors looking to target your customers common methods include lookalike sites, and click to call ads partners partners may be authorised to bid on brand this includes resellers, authorised affiliates and other third parties